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'<img alt="" src="/uploads/allimg/170823/3-1FR31A446450.jpg" style="width: 800px; height: 599px;" /><br />
<div>
7-ELEVEN今天起推出以現煮冰拿鐵搭配白色小珍珠的“CITY CAFE冰珍珠拿鐵”,搶攻18——39歲的年輕客層。 7-ELEVEN/提供<br />
</div>
<div>
<span style="color: rgb(62, 62, 62); font-family: 微軟雅黑, 黑體, Arial; font-size: 14px;">專業咖啡師交流 請關注咖啡工房(微信公衆號cafe_style )</span><br />
</div>
<div>
今年夏天熱到不行,溫高冰飲業績也強強滾,不僅上週臺北連續12天飆破36℃高溫,創下120年來新紀錄,就連超商冰飲業績也創下歷史新高。</div>
<div>
</div>
<div>
7-ELEVEN指出,旗下現煮飲品兩大品牌“CITY CAFE”及“現萃茶”中的冰飲結構較去年同期成長一成,其中,CITY CAFE中的冰飲結構銷售創歷年新高。根據7-ELEVEN POS銷售數據顯示,氣溫每升高2℃,全國CITY CAFE的冰飲類單日即可多賣出3.5萬杯,而8月以來氣溫飆破36℃後,冰杯銷售氣勢如虹,佔比高達七成,以新推出的“冰黃金榛果拿鐵”爲例,上市不到一週即帶動銷量成長一成。</div>
<div>
</div>
<div>
7-ELEVEN乘勝追擊,今天(週三)起再推出以現煮冰拿鐵搭配白色小珍珠的“CITY CAFE冰珍珠拿鐵”,搶攻18——39歲的年輕客層,且只於全臺1095家門市問世,並特別選在辦公、學區及交通轉運站等商圈門市販售,可望再帶動單店現煮冰飲業績成長一成以上。</div>
<div>
</div>
<div>
此外,全家的Let’s Café 冰飲銷售對比去年也成長二成,其中又以黑咖啡類產品,最受消費者喜愛,成長幅度最高的爲大冰美。全家表示,過去冰美式只有中杯,但看準黑咖啡商機,去年6月推出大杯冰美式,相當受歡迎,以7月銷量爲例,與前年相較,成長高達3——4成。</div>
<div>
</div>
<div>
而爲歡慶即將來臨的七夕情人節,全家於上週推出的Let’s Café X 哈根達斯阿芙佳朵特調,也將自8月25日到31日限定7天,讓消費者可以透過雲端傳情,使用全家APP商品預售功能,轉贈給情人、閨密、好友。</div>
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