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'中國咖啡活化石“朱苦拉”爲推進品牌化建設 開設形象店'

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'專業咖啡師交流 請關注咖啡工房（微信公衆號cafe_style ） 有着中國咖啡活化石之稱的朱苦拉咖啡首家形象店百年朱苦拉咖啡博物館店在雲南省博物館開業，標誌着其邁出品牌化建設的重要一步。 雲南省賓川縣朱苦拉村，是金沙江支流江畔的一個彝族村寨。百年前，'

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'2017-09-06 18:58:45'

'2017-09-06 18:59:53'

'108196'

''

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'<img alt="" src="/uploads/allimg/170906/3-1FZ61U9414U.jpg" style="width: 540px; height: 405px;" /><br />
<span style="color: rgb(62, 62, 62); font-family: 微軟雅黑, 黑體, Arial; font-size: 14px;">專業咖啡師交流 請關注咖啡工房（微信公衆號cafe_style ）</span><br />
<br />
<div>
	　　有着&ldquo;中國咖啡活化石&rdquo;之稱的朱苦拉咖啡首家形象店&mdash;&mdash;&ldquo;百年朱苦拉咖啡博物館店&rdquo;在雲南省博物館開業，標誌着其邁出品牌化建設的重要一步。</div>
<div>
	&nbsp;</div>
<div>
	　　雲南省賓川縣朱苦拉村，是金沙江支流江畔的一個彝族村寨。百年前，法國傳教士將咖啡樹帶到此地，開啓中國咖啡種植歷史。憑藉獨特而濃郁的原生態咖啡文化，朱苦拉村也被譽爲&ldquo;中國咖啡之源&rdquo;、&ldquo;中國重要農業文化遺產&rdquo;。</div>
<div>
	&nbsp;</div>
<div>
	　　當日，朱苦拉咖啡首家形象店在雲南省博物館開業，吸引了雲南文化界、咖啡界衆多知名人士參加。</div>
<div>
	&nbsp;</div>
<div>
	　　6日，&ldquo;百年朱苦拉咖啡博物館店&rdquo;在雲南省博物館開業。</div>
<div>
	&nbsp;</div>
<div>
	　　朱苦拉咖啡&ldquo;掌門人&rdquo;、賓川高原有機農業開發有限公司董事長萬雪君介紹稱，朱苦拉有着中國現存最古老的咖啡林，且完好地保留了中國咖啡的百年文化。此次首開形象店，是推進朱苦拉咖啡用國際標準和質量來贏得國內外市場的具體實踐。</div>
<div>
	&nbsp;</div>
<div>
	　　據悉，朱苦拉村現存古咖啡林13畝1134株，其中100年以上的古咖啡樹有24株，其餘樹齡均在70年以上。朱苦拉古咖啡林樹種均爲純正的雲南小粒種咖啡，品質優異，十分稀有。</div>
<div>
	&nbsp;</div>
<div>
	　　&ldquo;朱苦拉咖啡既是雲南的，也是中國的、世界的。&rdquo;賓川縣委宣傳部部長何廷表示，朱苦拉咖啡作爲&ldquo;中國咖啡活化石&rdquo;，已成爲當地發展的新名片。希望此次形象店的開設，能助推朱苦拉咖啡綻放新的光芒，並對當地經濟社會發展、咖農增收致富，產生積極影響。（完）</div>
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