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'110994'

'2'

'美國年輕人咖啡消費趨勢改變 受惠最大將是這些咖啡品牌'

'/uploads/allimg/171101/3-1G101103AB07-lp.jpg'

'美國,年輕人,咖啡,消費,趨勢,改變,受惠,最大,將是,這些'

'專業咖啡師交流 請關注咖啡工房（微信公衆號cafe_style ） 美國年輕人偏愛外出買咖啡來喝，這股趨勢對麥當勞和星巴克可能是個好消息。 巴隆週刊（Barrons）網站報道，美國年輕人可能不像長輩那般天天喝好幾杯咖啡，但卻更可能外出買咖啡來喝，而不是在家自己'

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'1'

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'0'

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''

'2017-11-01 10:36:13'

'2017-11-01 10:37:46'

'110225'

''

''

''

''

''

''

''

''

''

''

''

''

NULL

'<img alt="" src="/uploads/allimg/171101/3-1G101103AB07.jpg" style="width: 652px; height: 489px;" /><br />
<span style="color: rgb(62, 62, 62); font-family: 微軟雅黑, 黑體, Arial; font-size: 14px;">專業咖啡師交流 請關注咖啡工房（微信公衆號cafe_style ）</span><br />
<br />
<div>
	　　美國年輕人偏愛外出買咖啡來喝，這股趨勢對麥當勞和星巴克可能是個好消息。</div>
<div>
	&nbsp;</div>
<div>
	　　巴隆週刊（Barrons）網站報道，美國年輕人可能不像長輩那般天天喝好幾杯咖啡，但卻更可能外出買咖啡來喝，而不是在家自己沖泡，這股趨勢對麥當勞和星巴克可能是個好消息。</div>
<div>
	&nbsp;</div>
<div>
	　　Bernstein分析師聖娜託瑞（Sara Senatore）引用最新意見調查結果說，18至24歲的受訪者中，有48%表示過去一天喝了咖啡，比率低於年紀較長的受訪者。 但這些年輕世代的受訪者表示，不在乎花錢買咖啡喝，而他們即將邁入睡眠時間可能必須縮短、更需要咖啡因提神的人生階段。</div>
<div>
	&nbsp;</div>
<div>
	　　聖娜託瑞指出，42%的受訪年輕人於&ldquo;出門在外&rdquo;時喝咖啡，比率高於更年長消費者的31%。</div>
<div>
	&nbsp;</div>
<div>
	　　聖娜託瑞說：&ldquo;隨着年輕族羣邁入咖啡消費的巔峯歲月，這股偏好外出時買咖啡的趨勢應會延續下去，支持咖啡零售業持續的成長。 &rdquo;</div>
<div>
	&nbsp;</div>
<div>
	　　因此，她預估未來十年&ldquo;非家用&rdquo;咖啡市場規模每年將成長5%左右，比整體餐飲市場的成長速度更快。 麥當勞可望是受惠者之一，因爲這家連鎖快餐店正朝供應更高檔的咖啡飲品邁進。 星巴克也可望受益，但聖娜託瑞認爲，星巴克仍需倚賴食品與非咖啡飲品來帶動穩健的營收成長。</div>
<br />
'

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