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'臺式咖啡 在中國的二三線城市獨佔鰲頭'

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'臺式,咖啡,中國,三線,城市,獨佔鰲頭,兩岸,咖啡,臺式,領'

'兩岸咖啡是臺式咖啡領導品牌。(CFP) 伊示雅咖啡在臺北民生社區開店。(取自伊示雅咖啡官網)星巴克(Starbucks)、Costa等美式咖啡館佔領大陸一線城市，韓式咖啡館則正異軍突起，步步蠶食鯨吞，而較早登陸搶佔先機的臺式咖啡館，3大品牌上島、迪歐、和兩岸，仍佔'

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''

'2015-01-26 20:11:33'

'2015-01-26 20:12:36'

'23055'

''

''

''

''

''

''

''

''

''

''

''

''

NULL

'<center>
	<img alt="兩岸咖啡是臺式咖啡領導品牌。(CFP)" height="437" src="/uploads/allimg/150126/20123A511-0.jpg" width="656" /></center>
<p>
	　　兩岸咖啡是臺式咖啡領導品牌。(CFP)</p>
<center>
	<img alt="伊示雅咖啡在臺北民生社區開店。（取自伊示雅咖啡官網）" height="437" src="/uploads/allimg/150126/2012361209-1.jpg" width="656" /></center>
<p>
	　　伊示雅咖啡在臺北民生社區開店。(取自伊示雅咖啡官網)星巴克(Starbucks)、Costa等美式咖啡館佔領大陸一線城市，韓式咖啡館則正異軍突起，步步蠶食鯨吞，而較早登陸搶佔先機的臺式咖啡館，3大品牌上島、迪歐、和兩岸，仍佔有二、三線城市，只不過，在大陸店租越漲越離譜的成本壓力下，裝修豪華店面大的臺式咖啡館獲利逐漸壓縮，快沒有容身之處。</p>
<p>
	　　在大陸消費者評價上，臺式咖啡館就是升級版的茶館，很少有專程爲喝咖啡上門，反而是菜品種類多，茶飲賣得不錯，而且都進化成網吧、棋牌室，很有華人飲茶文化的Feel。也因爲裝修豪華，消費水平算是小資調調的場所。</p>
<p>
	　　臺式咖啡館</p>
<p>
	　　賣咖啡也賣情調</p>
<p>
	　　兩岸咖啡董事長楊進發，也是杭州市臺商協會會長，在中東、歐洲等地做外貿，是頗有名氣的拉鍊大王。</p>
<p>
	　　楊進發因爲2000年亞洲金融危機爆發，外貿業務風險劇增，因此參股投資上島咖啡，而在1997 年上島咖啡就率先進軍大陸市場，只不過這種參股股東按區域畫分各自佔地爲王的合作模式，在2003年發生商標糾紛，因此，楊進發將手中一百多家咖啡西餐廳全部更名爲兩岸咖啡，開始品牌經營。</p>
<p>
	　　菜色走高端美食比美咖啡香</p>
<p>
	　　兩岸咖啡最大的特色，就是一進門就會有大大的沙發，有情調的燈光，還有美女彈鋼琴。許多商務人士青睞在這裏邊談生意享受美食，談完生意還可以打打遊戲戰，放鬆心情。</p>
<p>
	　　雖然是咖啡館，但兩岸咖啡推出的美食卻勝過咖啡香，經典菜色像是兩岸臺塑牛小排、兩岸乾式熟成牛排、兩岸鐵板燒等高端西餐產品，兩岸咖啡走的是複合式餐廳的獲利模式，建構的是商務交流平臺，楊進發認爲這是兩岸咖啡最打動消費者的地方。</p>
<p>
	　　目前，兩岸咖啡在大陸有超過700家大型門市，員工人數超過35000 人。兩岸咖啡門市的直營與加盟比例爲1:3，只有杭州、武漢和重慶爲直營，正打算IPO，一旦上市則將在省會一級城市全部直營。</p>
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'/views-23147-[page].html'

''

'https://252fm.gafei.com/views-23147'

array (
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  'c' => 'show',
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  'm' => 'index',
)