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'3月26日，時間膠囊第150家店北京清華大學店開業，其創始人萬蘊鋒表示，該店揭牌是時間膠囊的標誌事件，除了日常的校園咖啡業務外，時間膠囊也成爲連接校方、在校學生、校友資源以及品牌商的平臺。 時間膠囊創始人萬蘊鋒 萬蘊鋒之所以能將膠囊快速播撒在衆多' |
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'<p style="border: 0px; margin: 0px; padding: 26px 0px 0px; font-size: 14px; color: rgb(51, 51, 51); word-wrap: break-word; font-family: 宋體;">
3月26日，時間膠囊第150家店——北京清華大學店開業，其創始人萬蘊鋒表示，該店揭牌是時間膠囊的標誌事件，除了日常的校園咖啡業務外，時間膠囊也成爲連接校方、在校學生、校友資源以及品牌商的平臺。</p>
<p style="border: 0px; margin: 0px; padding: 26px 0px 0px; font-size: 14px; color: rgb(51, 51, 51); word-wrap: break-word; font-family: 宋體;">
<img src="/uploads/allimg/170406/3-1F40610314Q22.jpg" style="border: 0px; margin: 0px; padding: 0px; font-size: 0px; color: transparent; max-width: 650px; width: 600px; height: 399px;" /></p>
<p style="border: 0px; margin: 0px; padding: 26px 0px 0px; font-size: 14px; color: rgb(51, 51, 51); word-wrap: break-word; font-family: 宋體;">
<em style="border: 0px; margin: 0px; padding: 0px;">時間膠囊創始人萬蘊鋒</em></p>
<p style="border: 0px; margin: 0px; padding: 26px 0px 0px; font-size: 14px; color: rgb(51, 51, 51); word-wrap: break-word; font-family: 宋體;">
萬蘊鋒之所以能將“膠囊”快速播撒在衆多高校，源於他2004年便開始涉足校園廣告業務，積累了豐富的校園資源。他曾獲IDG資本投資，在18個月搶佔400所高校的線下廣告。</p>
<p style="border: 0px; margin: 0px; padding: 26px 0px 0px; font-size: 14px; color: rgb(51, 51, 51); word-wrap: break-word; font-family: 宋體;">
<strong style="border: 0px; margin: 0px; padding: 0px;">四方共建的校園咖啡模型</strong></p>
<p style="border: 0px; margin: 0px; padding: 26px 0px 0px; font-size: 14px; color: rgb(51, 51, 51); word-wrap: break-word; font-family: 宋體;">
時間膠囊於2014年成立，店面主要分佈在高校密集度高、學生消費能力強的城市，前期一直以直營爲主，共有30家直營店。從2016年下半年開始，萬蘊鋒開始引進多方合作模式，至今有120家合作店。而四方共建的校園咖啡模型也在合作過程中逐步完善，並在清華大學店開業之際成熟。這四方主體分別是校方、學生、校友、企業。</p>
<p style="border: 0px; margin: 0px; padding: 26px 0px 0px; font-size: 14px; color: rgb(51, 51, 51); word-wrap: break-word; font-family: 宋體;">
<strong style="border: 0px; margin: 0px; padding: 0px;">第一，校方認可校園咖啡模式</strong></p>
<p style="border: 0px; margin: 0px; padding: 26px 0px 0px; font-size: 14px; color: rgb(51, 51, 51); word-wrap: break-word; font-family: 宋體;">
萬蘊鋒告訴創業邦（微信搜索關注：ichuangyebang），除了便宜、便利的消費外，高校還需要類似咖啡館這樣，更加註重消費體驗和消費環境的業態作爲補充，可爲學校師生、校友及社會各界提供輕鬆、自由的交流空間，也能爲學生提供創業實踐平臺。</p>
<p style="border: 0px; margin: 0px; padding: 26px 0px 0px; font-size: 14px; color: rgb(51, 51, 51); word-wrap: break-word; font-family: 宋體;">
由於比較契合校方需求，時間膠囊獲得了校方的政策優惠，校方會提供100-150平不等的場地，在房租、水電等方面有所減免，這降低了時間膠囊的進入和運營成本。</p>
<p style="border: 0px; margin: 0px; padding: 26px 0px 0px; font-size: 14px; color: rgb(51, 51, 51); word-wrap: break-word; font-family: 宋體;">
<strong style="border: 0px; margin: 0px; padding: 0px;">第二，學生團隊負責日常運營</strong></p>
<p style="border: 0px; margin: 0px; padding: 26px 0px 0px; font-size: 14px; color: rgb(51, 51, 51); word-wrap: break-word; font-family: 宋體;">
萬蘊鋒透露，時間膠囊主要負責前期門店裝修、設備採購安裝、業務培訓等，而90%以上門店的日常管理和運營均由本校學生團隊負責，那些有想法、有能力的學生成爲管理時間膠囊的合適人選。目前，每屆學生管理時間膠囊的運營週期是1年。</p>
<p style="border: 0px; margin: 0px; padding: 26px 0px 0px; font-size: 14px; color: rgb(51, 51, 51); word-wrap: break-word; font-family: 宋體;">
在這個平臺上，這些學生團隊能夠獲得學校更多關注，接觸更多人脈資源，有機會與外部市場和校友互動，在走向社會前便能獲得商業和工作歷練，爲創業提前積累經驗，也會成爲企業的潛在招聘人才。</p>
<p style="border: 0px; margin: 0px; padding: 26px 0px 0px; font-size: 14px; color: rgb(51, 51, 51); word-wrap: break-word; font-family: 宋體;">
萬蘊鋒告訴創業邦（搜索微信關注：ichuangyebang），學生運營的另一個好處是，他們能天然獲得信任，更容易吸引周圍同學的關注和光顧。</p>
<p style="border: 0px; margin: 0px; padding: 26px 0px 0px; font-size: 14px; color: rgb(51, 51, 51); word-wrap: break-word; font-family: 宋體;">
<strong style="border: 0px; margin: 0px; padding: 0px;">第三，盤活校友資源</strong></p>
<p style="border: 0px; margin: 0px; padding: 26px 0px 0px; font-size: 14px; color: rgb(51, 51, 51); word-wrap: break-word; font-family: 宋體;">
校友是高校的寶貴資源。萬蘊鋒告訴創業邦（微信搜索關注），校友關注母校發展，希望能夠經常回來，與母校師生有更多互動、交流，而在校學生也希望校友能參加到學校的各種活動中。</p>
<p style="border: 0px; margin: 0px; padding: 26px 0px 0px; font-size: 14px; color: rgb(51, 51, 51); word-wrap: break-word; font-family: 宋體;">
2016年下半年，時間膠囊便逐步將校友資源引入時間膠囊的運營體系中。拿清華大學店舉例，該店是時間膠囊與水木清華校友基金會共同發起的清華旗艦店，將經常舉辦線下的創業路演和創業活動，爲清華大學學生、校友提供創業展示和交流平臺。時間膠囊在其中作爲橋樑，把校友和在校學生連接在了一起。</p>
<p style="border: 0px; margin: 0px; padding: 26px 0px 0px; font-size: 14px; color: rgb(51, 51, 51); word-wrap: break-word; font-family: 宋體;">
<img src="/uploads/allimg/170406/3-1F406103154449.jpg" style="border: 0px; margin: 0px; padding: 0px; font-size: 0px; color: transparent; max-width: 650px; width: 600px; height: 450px;" /></p>
<p style="border: 0px; margin: 0px; padding: 26px 0px 0px; font-size: 14px; color: rgb(51, 51, 51); word-wrap: break-word; font-family: 宋體;">
<em style="border: 0px; margin: 0px; padding: 0px;">時間膠囊清華大學店剪彩儀式</em></p>
<p style="border: 0px; margin: 0px; padding: 26px 0px 0px; font-size: 14px; color: rgb(51, 51, 51); word-wrap: break-word; font-family: 宋體;">
<strong style="border: 0px; margin: 0px; padding: 0px;">第四，企業借時間膠囊佈局校園市場</strong></p>
<p style="border: 0px; margin: 0px; padding: 26px 0px 0px; font-size: 14px; color: rgb(51, 51, 51); word-wrap: break-word; font-family: 宋體;">
高校學生消費能力強、容易接受新鮮事物，也是未來社會消費的主力軍，所以，高校一直是各企業進行產品和品牌推廣、培養用戶忠誠的重要市場。而時間膠囊的優勢在於，能夠提供固定、高頻、高效的消費場景，並且受到校方認可。所以，與時間膠囊合作，能夠降低企業進入校園的難度。</p>
<p style="border: 0px; margin: 0px; padding: 26px 0px 0px; font-size: 14px; color: rgb(51, 51, 51); word-wrap: break-word; font-family: 宋體;">
目前，已有多家企業通過不同方式與時間膠囊合作，如在華東政法大學，米其林頂級廚師爲店面設計西餐體系，在清華大學店，蒙牛、京東家居家裝分別贊助了牛奶原材料、裝修材料，深圳緹香草堂也參與了贊助，在即將開業的上海大學店，時間膠囊還將引進美妝品牌和大蔬無界素食。</p>
<p style="border: 0px; margin: 0px; padding: 26px 0px 0px; font-size: 14px; color: rgb(51, 51, 51); word-wrap: break-word; font-family: 宋體;">
<em style="border: 0px; margin: 0px; padding: 0px;"><img src="/uploads/allimg/170406/3-1F406103201A0.jpg" style="border: 0px; margin: 0px; padding: 0px; font-size: 0px; color: transparent; max-width: 650px; width: 600px; height: 399px;" /></em></p>
<p style="border: 0px; margin: 0px; padding: 26px 0px 0px; font-size: 14px; color: rgb(51, 51, 51); word-wrap: break-word; font-family: 宋體;">
<em style="border: 0px; margin: 0px; padding: 0px;">時間膠囊華東政法大學店一瞥</em></p>
<p style="border: 0px; margin: 0px; padding: 26px 0px 0px; font-size: 14px; color: rgb(51, 51, 51); word-wrap: break-word; font-family: 宋體;">
<strong style="border: 0px; margin: 0px; padding: 0px;">做校園咖啡，思路要開放</strong></p>
<p style="border: 0px; margin: 0px; padding: 26px 0px 0px; font-size: 14px; color: rgb(51, 51, 51); word-wrap: break-word; font-family: 宋體;">
萬蘊鋒告訴創業邦（微信搜索關注：ichuangyebang），除了公衆號自有近20萬粉絲外，時間膠囊還能通過各類社羣，影響到80萬學生羣體。</p>
<p style="border: 0px; margin: 0px; padding: 26px 0px 0px; font-size: 14px; color: rgb(51, 51, 51); word-wrap: break-word; font-family: 宋體;">
他表示，高校學生羣體的特點是接受新事物快，有互動訴求。所以，時間膠囊還會舉辦線上、線下品牌主題日活動，增加粉絲活躍度，並不時推出折扣活動，吸引學生到店消費。所以，店面客流也呈現日常穩定、定期爆發的狀態。</p>
<p style="border: 0px; margin: 0px; padding: 26px 0px 0px; font-size: 14px; color: rgb(51, 51, 51); word-wrap: break-word; font-family: 宋體;">
目前，時間膠囊的盈利模式有三種：知名企業冠名、餐飲原材料和廣告贊助、食品銷售分成。萬蘊鋒透露，源於此，時間膠囊的每家店基本均處於盈利狀態。</p>
<p style="border: 0px; margin: 0px; padding: 26px 0px 0px; font-size: 14px; color: rgb(51, 51, 51); word-wrap: break-word; font-family: 宋體;">
而當問及衆多校園咖啡失敗的原因時，萬蘊鋒表示，把咖啡做好並不難，關鍵是思路是否開放，是否能整合各方資源，在學生、企業等各羣體中擁有較強的影響力。</p>
<p style="border: 0px; margin: 0px; padding: 26px 0px 0px; font-size: 14px; color: rgb(51, 51, 51); word-wrap: break-word; font-family: 宋體;">
<img src="/uploads/allimg/170406/3-1F40610320HG.jpg" style="border: 0px; margin: 0px; padding: 0px; font-size: 0px; color: transparent; max-width: 650px; width: 600px; height: 399px;" /></p>
<p style="border: 0px; margin: 0px; padding: 26px 0px 0px; font-size: 14px; color: rgb(51, 51, 51); word-wrap: break-word; font-family: 宋體;">
<em style="border: 0px; margin: 0px; padding: 0px;">萬蘊鋒和他的核心團隊</em></p>
<p style="border: 0px; margin: 0px; padding: 26px 0px 0px; font-size: 14px; color: rgb(51, 51, 51); word-wrap: break-word; font-family: 宋體;">
萬蘊鋒透露，在未來兩年，時間膠囊將擴展門店數量至300家，其中100家直營門店，200家合作門店。</p>
<p style="border: 0px; margin: 0px; padding: 26px 0px 0px; font-size: 14px; color: rgb(51, 51, 51); word-wrap: break-word; font-family: 宋體;">
據悉，時間咖啡已於2014、2015年獲得合力資本、上市公司搜於特共計2千多萬元投資，計劃進行A+輪融資，資金主要用於直營門店、線上體系以及品牌共享渠道的建設。</p>
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'search' => 'search.html',
'show' => 'show.html',
),
'cat_field' => '',
'module_field' => '',
'html' => 0,
),
'displayorder' => '0',
'acount' => '8227',
'namerule' => '{typedir}/{Y}{M}{D}{aid}.html',
'namerule2' => '{typedir}/list_{tid}_{page}.html',
'mid' => 'article',
'pcatpost' => 1,
'topid' => '1',
'domain' => '',
'catids' =>
array (
0 => '2',
1 => '319',
2 => '320',
3 => '323',
),
'is_post' => 1,
'mobile_domain' => '',
'tid' => 1,
'url' => '/list-zixun.html',
'total' => 54,
'field' =>
array (
),
) |
| top |
array (
'id' => '1',
'pid' => '0',
'pids' => '0',
'name' => '咖啡新聞',
'dirname' => 'kafeixinwen',
'pdirname' => '',
'child' => 1,
'childids' => '1,2,319,320,323,3,302,303,304,305,66,190,316,317,318',
'thumb' => '',
'show' => '1',
'setting' =>
array (
'edit' => 1,
'disabled' => 0,
'getchild' => 1,
'linkurl' => '',
'urlrule' => 3,
'seo' =>
array (
'list_title' => '咖啡新聞',
'list_keywords' => '',
'list_description' => '',
),
'template' =>
array (
'pagesize' => 20,
'mpagesize' => 20,
'page' => 'page.html',
'list' => 'list.html',
'category' => 'category.html',
'search' => 'search.html',
'show' => 'show.html',
),
'cat_field' => '',
'module_field' => '',
'html' => 0,
),
'displayorder' => '0',
'acount' => '755',
'namerule' => '{typedir}/{Y}{M}{D}{aid}.html',
'namerule2' => '{typedir}/list_{tid}_{page}.html',
'mid' => 'article',
'pcatpost' => 1,
'topid' => '1',
'domain' => '',
'catids' =>
array (
0 => '1',
1 => '2',
2 => '319',
3 => '320',
4 => '323',
5 => '3',
6 => '302',
7 => '303',
8 => '304',
9 => '305',
10 => '66',
11 => '190',
12 => '316',
13 => '317',
14 => '318',
),
'is_post' => 1,
'mobile_domain' => '',
'tid' => 1,
'url' => '/list-kafeixinwen.html',
'total' => 2192,
'field' =>
array (
),
) |
| pageid |
1 |
| params |
array (
'catid' => '2',
) |
| parent |
array (
'id' => '2',
'pid' => '1',
'pids' => '0,1',
'name' => '咖啡資訊',
'dirname' => 'zixun',
'pdirname' => 'kafeixinwen/',
'child' => 1,
'childids' => '2,319,320,323',
'thumb' => '',
'show' => '1',
'setting' =>
array (
'edit' => 1,
'disabled' => 0,
'getchild' => 1,
'linkurl' => '',
'urlrule' => 3,
'seo' =>
array (
'list_title' => '咖啡資訊_咖啡咖啡圈最新最全的咖啡信息',
'list_keywords' => '',
'list_description' => '',
),
'template' =>
array (
'pagesize' => 20,
'mpagesize' => 20,
'page' => 'page.html',
'list' => 'list.html',
'category' => 'category.html',
'search' => 'search.html',
'show' => 'show.html',
),
'cat_field' => '',
'module_field' => '',
'html' => 0,
),
'displayorder' => '0',
'acount' => '8227',
'namerule' => '{typedir}/{Y}{M}{D}{aid}.html',
'namerule2' => '{typedir}/list_{tid}_{page}.html',
'mid' => 'article',
'pcatpost' => 1,
'topid' => '1',
'domain' => '',
'catids' =>
array (
0 => '2',
1 => '319',
2 => '320',
3 => '323',
),
'is_post' => 1,
'mobile_domain' => '',
'tid' => 1,
'url' => 'https://gafei.com/list-zixun.html',
'total' => 54,
'field' =>
array (
),
) |
| markid |
'module-article-2' |
| related |
array (
319 =>
array (
'id' => '319',
'pid' => '2',
'pids' => '0,1,2',
'name' => '咖啡比賽新聞',
'dirname' => 'kafeibisaixinwen',
'pdirname' => 'kafeixinwen/zixun/',
'child' => 0,
'childids' => 319,
'thumb' => '',
'show' => '1',
'setting' =>
array (
'edit' => 1,
'disabled' => 0,
'getchild' => 1,
'linkurl' => '',
'urlrule' => 3,
'seo' =>
array (
'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}',
'list_keywords' => '',
'list_description' => '',
),
'template' =>
array (
'pagesize' => 20,
'mpagesize' => 20,
'page' => 'page.html',
'list' => 'list.html',
'category' => 'category.html',
'search' => 'search.html',
'show' => 'show.html',
),
'cat_field' => '',
'module_field' => '',
'html' => 0,
),
'displayorder' => '0',
'acount' => '40',
'namerule' => '{typedir}/{Y}{M}{D}{aid}.html',
'namerule2' => '{typedir}/list_{tid}_{page}.html',
'mid' => 'article',
'pcatpost' => 1,
'topid' => '1',
'domain' => '',
'catids' =>
array (
0 => '319',
),
'is_post' => 1,
'mobile_domain' => '',
'tid' => 1,
'url' => 'https://gafei.com/list-kafeibisaixinwen.html',
'total' => 40,
'field' =>
array (
),
),
320 =>
array (
'id' => '320',
'pid' => '2',
'pids' => '0,1,2',
'name' => '外國咖啡',
'dirname' => 'zixun/waiguokafeixinxi',
'pdirname' => 'kafeixinwen/zixun/',
'child' => 0,
'childids' => 320,
'thumb' => '',
'show' => '1',
'setting' =>
array (
'edit' => 1,
'disabled' => 0,
'getchild' => 1,
'linkurl' => '',
'urlrule' => 3,
'seo' =>
array (
'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}',
'list_keywords' => '',
'list_description' => '',
),
'template' =>
array (
'pagesize' => 20,
'mpagesize' => 20,
'page' => 'page.html',
'list' => 'list.html',
'category' => 'category.html',
'search' => 'search.html',
'show' => 'show.html',
),
'cat_field' => '',
'module_field' => '',
'html' => 0,
),
'displayorder' => '0',
'acount' => '13',
'namerule' => '{typedir}/{Y}/{M}{D}/{aid}.html',
'namerule2' => '{typedir}/list_{tid}_{page}.html',
'mid' => 'article',
'pcatpost' => 1,
'topid' => '1',
'domain' => '',
'catids' =>
array (
0 => '320',
),
'is_post' => 1,
'mobile_domain' => '',
'tid' => 1,
'url' => 'https://gafei.com/list-zixun/waiguokafeixinxi.html',
'total' => 13,
'field' =>
array (
),
),
323 =>
array (
'id' => '323',
'pid' => '2',
'pids' => '0,1,2',
'name' => '7月資訊',
'dirname' => '7yuezixun',
'pdirname' => 'kafeixinwen/zixun/',
'child' => 0,
'childids' => 323,
'thumb' => '',
'show' => '1',
'setting' =>
array (
'edit' => 1,
'disabled' => 0,
'getchild' => 1,
'linkurl' => '',
'urlrule' => 3,
'seo' =>
array (
'list_title' => '[第{page}頁{join}]{catpname}{join}{modname}{join}{SITE_NAME}',
'list_keywords' => '',
'list_description' => '',
),
'template' =>
array (
'pagesize' => 20,
'mpagesize' => 20,
'page' => 'page.html',
'list' => 'list.html',
'category' => 'category.html',
'search' => 'search.html',
'show' => 'show.html',
),
'cat_field' => '',
'module_field' => '',
'html' => 0,
),
'displayorder' => '0',
'acount' => '1',
'namerule' => '{typedir}{Y}{M}{D}{aid}.html',
'namerule2' => '{typedir}/list_{tid}_{page}.html',
'mid' => 'article',
'pcatpost' => 1,
'topid' => '1',
'domain' => '',
'catids' =>
array (
0 => '323',
),
'is_post' => 1,
'mobile_domain' => '',
'tid' => 1,
'url' => 'https://gafei.com/list-7yuezixun.html',
'total' => 1,
'field' =>
array (
),
),
) |
| urlrule |
'/views-97941-[page].html' |
| fix_html_now_url |
'' |
| my_web_url |
'https://252fm.gafei.com/views-97941' |
| get |
array (
's' => 'article',
'c' => 'show',
'id' => '97941',
'm' => 'index',
) |
